Genie 5 Starts

The Genie Programme is kicking off for another year, and it’s set to be a busy one!

10 new delegates have joined the Genie Programme, ready to expand their understanding of the issues affecting participation in apprenticeships, and to take action to address the challenges and barriers in their organisation.

Genie stands for Genuine Interest in Equality and is a unique, 12-month development programme for apprenticeships professionals. Now in its fifth year, the programme has supported more than 50 individuals from leading organisations to innovate the ways they attract, recruit and train apprentices to bring about a more inclusive approach.

Anna Morrison, founder of the programme adds

“It is always really exciting when we get started with a new Genie cohort. We’re going to be focussing on issues surrounding social mobility, diversity and inclusion in apprenticeships by participating in workshops, exploring data, hearing from experts and immersing ourselves in approaches being taken in other organisations.”

This year, the University of Hertfordshire has offered a number of full and part subsidised places for organisations participating which has supported a diverse range of organisations to join the programme. Participating companies this year include:

Interested?

We’re currently taking applications for our 2026 cohort and would love to discuss how we can support your ambitions to achieve greater social impact from your apprenticeship programmes, click here for more information.